From chaos to Clarity
The SME Playbook for smart sustainability strategies & reporting
A practical guide for companies that want to take steps towards sustainability and transparency.
Feeling lost in the world of ESG? You’re not alone.
Small and medium-sized businesses face rising expectations around sustainability — from customers, partners, and regulators.
But where do you start?

the sustainable link & co. and Mattmo Creative created this Playbook to help.
It’s a compact, practical guide that shows how to align your sustainability efforts with your business strategy — and communicate it clearly.
Why this matters now
Even if you’re not required to report under CSRD, your stakeholders still expect transparency. Sustainability is no longer a nice-to-have — it’s a business differentiator. This Playbook helps you take the next step, wherever you’re starting from.
What you’ll get:
- A roadmap from strategy to reporting – start with business priorities, not just compliance
- A simple breakdown of the VSME standard – understand what matters for your size and scale
- Tips to avoid greenwashing – ensure your sustainability story is credible and clear
- Ideas for high-impact ‘Light Tower’ projects – show ESG progress with visible, strategic initiatives
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About the Authors
the sustainable link & co.
the sustainable link & co. helps businesses craft sharp, actionable sustainability strategies rooted in purpose and built for impact. With clear goals, measurable outcomes, and meaningful communication, we turn sustainability into everyday action.
Mattmo Creative
Mattmo Creative helps organisations shape their reason for being. We build meaningful brands and translate ESG ambitions into positioning, culture and strategic impact communication – strengthening both brand and reputation.
Ready to take the next step?
The insights in this playbook are just the beginning. Whether you’re taking your first steps in sustainability or already running “light tower” initiatives, we can help you turn your data into strategy, communication and culture.
Get in touch to start the conversation.
Mattmo Creative
mattmo.nl
Monique Mulder
Suzie Felix
office@mattmo.nl
the sustainable link & co.
thesustainable.link
Darina Elencheva
Alba Tiley
info@thesustainablelink.com